Client Overview

Brand: My Tiny Home Hub
Industry: Prefab housing, ADUs, and sustainable living solutions
Platforms: Instagram, LinkedIn, Pinterest, Threads, Facebook
Project Duration: Jan – Mar 2025

My Tiny Home Hub is a U.S.-based company offering affordable, modular, and beautifully designed tiny homes. The brand aims to make homeownership more accessible through flexible, sustainable, and high-quality living solutions.

When the collaboration began, the brand faced a crucial challenge: despite a strong product, it lacked visibility, credibility, and momentum on social media. It was virtually invisible in conversations shaping its industry and it was missing the opportunity to convert interest into business leads.

Goals

• Turn social media into a business engine driving high-quality traffic, inquiries, and brand conversations organically - without any ad spent.

• Establish My Tiny Home Hub as a credible, authoritative brand in the prefab housing industry not just another small business.

Challenges & Constraints

• Minimal original assets: With only one or two shareable photos of completed/delivered homes and virtually no video content, the content pipeline had to be built almost entirely from scratch. Only a handful of usable photos of actual homes existed, and virtually no professional video content was available.

• AI-driven production dependency: Nearly 90% of the content had to be created using generative AI, then carefully edited and scripted to ensure it looked human and brand-aligned. All visual content generated using AI tools (Midjourney, Sora, 11 Labs, etc.) were carefully designed to look authentic and aspirational without appearing artificial.

• Real-time content turnaround: Real-time B2B storytelling: The client’s exhibition appearances were raw and unstructured. The challenge was to quickly turn unpolished footage into content that positioned the brand as active and influential in the industry conversation.

• No paid amplification: Every piece of reach, every engagement, and every inquiry had to come entirely from organic social media.

• Industry volatility: Despite the campaign’s success, external factors including sharp tariff increases on imported building materials in early 2025, eventually affected the business beyond marketing control.

These challenges demanded a solution focused on storytelling, speed, precision targeting, and strategic content planning all without the support of paid media.

Scope of Work & Execution

This project was a 360° end-to-end organic social execution, not just strategy. The work spanned every stage of the social funnel:

1. AI-Driven Content Creation and Editing

• Built a complete AI-first content engine using tools like Midjourney, Sora, and 11 Labs.

• Generated photo-realistic visuals, AI videos, scripts, and natural voiceovers.

• Extensively edited and reworked raw AI outputs to meet brand standards crafting stories, synchronizing voiceovers, and producing platform-optimized video.

2. Daily Content Production and Publishing

• Achieved a production scale of 25+ posts per month across platforms including reels, carousels, static posts, written posts and pins.

• Posted consistently almost daily to keep the brand top-of-mind and grow algorithmic reach.

• Created content pillars that educated, inspired, and nurtured from deep-dive reels on product features to lifestyle storytelling and market insights.

3. Real-Time B2B Positioning Through Exhibitions

• Transformed raw on-site videos from industry events into same-day published reels with AI-narrated storytelling.

• Positioned the brand as a thought leader and active participant in industry innovation, not just a vendor.

• This strategic positioning resulted in in-person engagements at events where attendees said they approached the brand because they had seen the content online.

4. Thought Leadership and Virality

• Used Threads as a real-time conversation platform, where one viral thread created exponential exposure and fueled direct inquiries.

• Shared insights, opinions, and thought pieces that positioned the brand as a participant in key market discussions — driving traffic and building trust.

Results & Measurable Outcomes

Instagram – Consistency → Discovery → Engagement

Takeaway: Audience quality improved significantly. Despite modest vanity metrics, engagement was targeted reaching buyers and investors who clicked through, engaged deeply, and took action.

LinkedIn – Authority, Relevance, and B2B Impact

• Impressions: 777 (+98.7%)

• Engagement rate: 14.4% (+117.1% vs competitors)

• Engagements: +162.5%

• CTR: Up to 83.3% on event content

Takeaway: LinkedIn became a credibility driver. Event-focused posts led to conversations, collaborations, and B2B inquiries.

Pinterest – Organic Visibility That Converts

• Impressions: 1.94K (+298%)

• Engagements: 46 (+228%)

• Engaged Audience: +1800%

• Clicks per Pin: 20–25 on average

Takeaway: Pinterest grew into a reliable top-of-funnel traffic source with content valid within platform for lifetime unlike 24-hour cycles on other platforms.

Website Impact – Organic Social as a Traffic Engine

• Organic social accounted for ~12% of total website sessions despite zero ad spend.

• These sessions showed a 47.4% engagement rate and above-average session times, indicating they were among the highest-quality visitors.

• LinkedIn referrals achieved an 80% engagement rate, and YouTube referrals recorded 14.25 events per session, outperforming most acquisition channels.

Takeaway: Organic social was not just a visibility channel; it became one of the top-performing traffic sources for the business.

Lead Generation & Business Outcomes

• Viral Threads content and consistent engagement resulted in ~60+ inbound inquiries per day as reported by client, so many that the team struggled to respond to all leads.

• Leads were high-intent and directly connected to the target audience often referencing social content as the reason for outreach.

• Exhibition content directly resulted in in-person conversations and partnerships, proving the B2B networking impact of organic social.

Feed Preview: From Generic to Industry-Grade Brand

BEFORE

• Inconsistent visuals and brand voice.

• Low quality posted random content.

• Limited posting frequency.

• Aesthetic and messaging lacked credibility, resembling a small-scale operation.

AFTER

• Cohesive visual identity and professional tone.

• Consistent near-daily posting cadence (25+ pieces/month).

• Mix of reels, carousels, and industry updates elevated the brand from “just another builder” to a serious player in prefab housing.

Client Testimonial

“I’ve had the absolute pleasure of working with Sanjana as our Social Media Manager for My Tiny Home Hub, and I can confidently say she’s been an incredible asset to our team. She manages all of our content creation and social media platforms—Instagram, Facebook, Pinterest, and Threads—with a level of creativity, intelligence, and organization that makes everything feel seamless.

Sanjana is forward-thinking, always bringing fresh ideas to the table, and she has a natural ability to understand our brand voice and connect with our audience. Beyond her skills, she’s truly a joy to work with. She’s kind, thoughtful, and has a positive energy that makes collaboration easy and enjoyable. I consider myself blessed to work alongside her and would do so again in a heartbeat.

If you’re lucky enough to get the chance to work with Sanjana, take it. She’s a standout professional and an even better human being.”

— Cameron Jo’van, Founder, My Tiny Home Hub

What This Means for Other Businesses

This case demonstrates that organic social media can go far beyond vanity metrics. Even without paid ads or extensive creative assets, it can:

• Build industry authority and trust.

• Generate qualified, high-intent leads at scale.

• Become a top contributor to website traffic and conversions.

• Drive real-world outcomes — from conversations and partnerships to daily inbound inquiries.

For brands in competitive, B2B-heavy industries, the lesson is clear: with the right strategy, storytelling, and execution, organic social is not just marketing, it’s business development.

Final Results Snapshot

• +454% organic reach growth across platforms

• 14.4% LinkedIn engagement rate (above industry average)

• ~12% of website sessions from organic social

• +1800% Pinterest audience growth

• 60+ inbound inquiries per day from social

• 25+ posts per month — consistent, high-volume content output

• All achieved with $0 ad spend

Conclusion

This project proves that when done strategically with data, strategy, creativity, storytelling and relentless execution, organic social media can evolve from a marketing channel into a revenue-driving, lead-generating, brand-building growth engine — not just a visibility tool. By leveraging data, AI innovation, and relentless consistency, this project turned limited content and zero ad spend into a powerhouse of brand authority, website traffic, and daily inbound leads. The results weren’t just numbers on a dashboard they were conversations, partnerships, and real revenue opportunities generated directly from social.

If you’re ready to transform your brand’s online presence into a lead-generating, industry-leading ecosystem like this, let’s build your success story next.