I am …
I'm an organic growth strategist for founder-led, category-defining brands. I turn hard-to-explain products into content that's simple, intentional, and impossible to ignore — building trust, sparking action, without a dollar of ad spend.
Works
What sets you apart from other social media ‘experts’?
I'm an organic-first specialist — I don't rely on paid media to drive growth. That expertise sits on a strong academic (MBA, Integrated Marketing Communications, top b-school in India) and professional foundation (5+ years as a marketing freelancer), with a decade of hands-on creating. Every decision is backed by real metrics, data-based insights, and human psychology.
How long does it take to see results from your services?
The timeline for results can vary based on the services you choose and the specific goals of your project. I focus on a mix of immediate and long-term strategies to provide a balance. However, it is recommended a minimum of 3 months of collaboration to change the current trajectory.
Do you provide a trial or sample of your work?
I don't offer trial periods, but you can explore the portfolio to see examples of my work and the quality. I can also share contact from past clients for direct reference and service feedback (conditions apply).
How do you measure the success of social media management?
I utilize a combination of key performance indicators (KPIs) and analytics to track the success of your social media. We have different metrics to track depending on the goal. I also provide monthly performance reports to keep you informed.
What types of businesses or brands do you work with?
My best work is with vision-led founders of innovative tech and lifestyle brands - from D2C disruptors and SaaS solutions to smart living products and premium lifestyle ventures. If your product is complex, category-defining, or hard to explain, I specialize in turning that innovation into simple, conversion-ready social stories.
I don’t see any samples from my niche in the portfolio. How do I know you can do it?
During the onboarding process, I share a detailed form with you to understand your business, goals and positioning. Onboarding process is where I do my homework. I study the niche, your business, your competitors, and so much more before tailoring a strategy for you. It’s worth noting that I only work with select few clients at a time and only take on projects I’m confident I can add value. We’ll discuss this over discovery call to gauge the alignment of us working together.